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Apple, one of the world’s largest technology companies, has been making efforts to open a retail store in India for many years. However, it has faced several obstacles in its quest to do so. This essay aims to explore why Apple wants to open a store in India and the challenges it has faced in achieving this goal.

Firstly, India is a huge and growing market for smartphones and other consumer electronics. The country has a population of over 1.3 billion people, and the middle class is expanding rapidly. According to a report by the Boston Consulting Group, the number of middle-class households in India is expected to grow from 50 million in 2010 to 583 million by 2025. This represents a massive opportunity for companies like Apple, which have built their business on selling premium products to affluent consumers.

India’s smartphone market is also growing rapidly. According to research firm IDC, India is now the second-largest smartphone market in the world after China, with over 158 million smartphones sold in 2020. This growth is expected to continue, and by 2025, India is projected to have over 900 million smartphone users. Apple has seen strong growth in India in recent years, with its iPhone sales increasing by over 50% year-on-year in 2020. However, Apple still only has a small market share in India, with Chinese brands like Xiaomi, Vivo, and Oppo dominating the market.

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